article thumbnail

Trigger Marketing: 7 Steps to Use It in Any Campaign + Examples

Hubspot Marketing

The leads download an ebook, then become an MQL once they start a trial, then an SQL when the sales person follows up with that prospect, an opportunity when they do a trial review call, and a customer when they purchase. But what if they start a trial and then download an ebook? Update their CRM record. Number of pages viewed.

eBook 145
article thumbnail

9 tips for aligning SEO with the B2B buyer’s journey

Search Engine Land

You can also demonstrate your expertise within the field with whitepapers and ebooks. For example, let’s consider a CRM software provider for small businesses. B2B marketers often place a greater emphasis on “micro-conversions” compared to those in the B2C sector. CTAs should be clear, compelling, and strategically placed.

SEO 112
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

9 Marketing Automation Best Practices

Hubspot Marketing

Make sure your marketing automation system integrates well with your CRM. The last place you want your automated marketing emails to end up is the spam folder. And remember, distractions can stop conversions — so only focus on one call-to-action, such as a registration to an event or the opportunity to download an eBook.

CRM 93
article thumbnail

Channel99 announces verification pixel technology for B2B

Martech

“It connects with your CRM. “What we’ve built is a verification pixel you can place into an ad creative, into an ebook, a video, an email signature, and we can detect every time that ad is seen — the company, industry, all those attributes — and understand if that was the target audience it was intended for.”

eBook 93
article thumbnail

28 B2B Marketing Tools For Companies Ready to Grow in 2024

Customers.ai

It’s no secret, with a solid strategy in place, the ROI of B2B digital marketing is significantly better in the large majority of cases. B2B Marketing Tool: Overloop Overloop is a cloud-based Customer Relationship Management (CRM) solution designed for small to medium-sized businesses. I certainly have, multiple times.

CRM 111
article thumbnail

How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

Look at the four Ps of marketing —product, price, place and promotion—these are four essential factors in marketing a product or service. For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. Creating engaging videos?

CRM 99
article thumbnail

Content Mapping 101: The Template You Need to Personalize Your Marketing

Hubspot Marketing

This can take the form of insightful blog posts, webinars, ebooks, or social media posts that give information to solve initial concerns and slowly familiarize prospects with how your product can help them. HubSpot CRM. HubSpot’s CRM is the one tool you need to compile all of your data from current and prospective customers.

Price 145