Trigger Marketing: 7 Steps to Use It in Any Campaign + Examples
Hubspot Marketing
JULY 4, 2022
The leads download an ebook, then become an MQL once they start a trial, then an SQL when the sales person follows up with that prospect, an opportunity when they do a trial review call, and a customer when they purchase. But what if they start a trial and then download an ebook? Update their CRM record. Number of pages viewed.
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