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How Allied Beverage is transforming customer experience

Martech

At the beginning of the pandemic, with restaurants and entertainment venues shut down, New Jersey liquor distributor Allied Beverage saw an opportunity to transform its customer experience, service and e-commerce. Transformation at scale. Allied Beverage hired third-party consultant Shift7 Digital to lead the transformation.

Transform 130
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How to overcome data silos and fragmentation

Martech

Even when using a CDP or DMP , marketers need robust solutions and strategies to overcome these issues. Each touchpoint is storing data about your customer about that customer journey,” said Ganesh Subramanian, Director of Product Marketing at Snowflake, at our MarTech conference. Positive marketing industry tailwinds.

Transform 124
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How Luxury Brands Market and What You Can Learn

Hubspot Marketing

I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. In that case, I transform from someone who ignores ads to someone who needs that head-turning perfume as soon as possible. Do I really need it? Not at all.

Branding 120
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8 Ways to Get Executive Buy-In for Larger Email Marketing Budgets, Besides ROI

Litmus

—Melissa Shaw of Shaw + Scott [Tweet this →] “For example, you can emphasize how email is a great test bed for optimizing marketing overall, honing in on effective segmentation strategies, creative treatments, messaging, offers, etc. Kristin Naragon, Director of Product Marketing at Adobe Campaign , agrees that email needs to de-silo.

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From pixels to profits: How to sell digital products online

Unbounce

Flexibility is the name of the game—you can tweak, transform, and tailor your offerings without breaking a sweat. E-learning’s growing popularity The global e-learning market was estimated to be worth $210.1 When it comes to selling digital products through Unbounce, integrations are not just useful—they’re transformative.

Product 59
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Fueling Your Growth With Facebook Groups And Communities

Duct Tape Marketing

I think, you know, this company has gone through so many transformation. I would say, fundamentally, you know, we talk about product market fit. The product works incredibly well. And, and, and, and it helps scale the platform really quickly. John Cantarella (06:23): You know, it's a, it's a great point.