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Consolidate and personalize: A winning data strategy for CPG brands

Martech

This was the conclusion made by Tristan Silhol, Senior Manager, Consulting for Artefact US, part of the global data services company, at the recent MarTech conference. First-party data, for example, includes your website’s transactional data, CRM data and other digital assets that you may own as a company.”. Systematic approach.

Branding 103
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Forget ABM. Contact-Based Marketing is the Future

Customers.ai

Best Practice : Use reliable CRM tools and respect data privacy laws (like GDPR). Step 3: Segment Your Audience Action : Based on the data collected, segment your audience to identify key individuals or groups for targeted marketing. Personalized Marketing Automation Customers.ai

CRM 107
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4 Marketing Threats and 17 Ways to Overcome Them

DIY Marketers

Marketing threats are a constant disruption to your best marketing plans. These days technology and laws can change overnight and force you to go back to the drawing board. And that means that you’re going to have to consider both internal and external factors as you plan for your next marketing plan.

Marketing 108
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Content Personalization: learn all the secrets to create tailored experiences for your audience

Rock Content

Market segmentation. It’s the classic segmentation based on nationality, region, marital status, sector, position/department, or media and market trends. Such law establishes the rights that citizens have regarding how companies use their data. This is the most common type of customization.

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Influencer marketing: The bridge between B2B brands and genuine connections

Martech

Traackr : More than just discovery, Traackr helps manage relationships with influencers. It’s CRM tailored for influencer outreach. Dig deeper: It’s time to prioritize customer experience in B2B Best practices for B2B influencer marketing campaigns Here’s your go-to checklist to ensure your influencer campaign hits the bullseye.