Consolidate and personalize: A winning data strategy for CPG brands
Martech
OCTOBER 25, 2021
This was the conclusion made by Tristan Silhol, Senior Manager, Consulting for Artefact US, part of the global data services company, at the recent MarTech conference. First-party data, for example, includes your website’s transactional data, CRM data and other digital assets that you may own as a company.”. Systematic approach.
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