CRM Management New Markets Product Marketing 
Adobe Experience Cloud Blog
APRIL 21, 2014
This player performance methodology was famously used by the small-time Oakland A’s to compete with financial heavyweights like the New York Yankees. The A’s General Manager, Billy Beane (played by Brad Pitt in the film), measured players using new, data-centric metrics that flew in the face of conventional wisdom. That’s a 3.2%
Adobe Experience Cloud Blog
APRIL 17, 2014
Author: Shyna Zhang As an enterprise product marketer at Marketo, I spend a lot of time talking to enterprise executives about marketing automation. Often, I encounter hesitance to embrace the new paradigm. That leader should be a smart, progressive technologist who also understands your CRM system.
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Hootsuite
AUGUST 6, 2021
Comments like this reflect a widespread but outdated view about social media managers: That they’re entry-level workers cosplaying as real marketers. In fact, social media managers are a core part of the modern marketing department. The job titles don’t reflect many social media managers’ seniority yet—but they should.
Litmus
DECEMBER 18, 2023
Getting executive buy-in for something like your marketing budget means you convince your manager or executives that your team, department, or tool stack is worth the investment. Why is executive ‘buy-in’ important for email marketing? You need (and want) leaders to be on board with your email marketing investment.
Unbounce
MARCH 12, 2024
When you look at it from the ecommerce angle, there’s another fundamental difference between these two types of products. Selling physical products involves a whole host of responsibilities including inventory management, shipping, handling, and the occasional wrestling match with bubble wrap.
CXL
MAY 27, 2022
Demand generation meets this new market behavior and places much more emphasis on providing value before potential buyers ever see a sales message. You can then organize this data in a CRM to pick up on key words, like “podcast” or “colleague.”. Qualitative data isn’t impossible to measure.
CXL
JUNE 2, 2022
How Dialpad used Demandbase’s ABM marketing tools to remove the divide between sales and marketing. Account-based marketing doesn’t just bridge the gap between sales and marketing teams. To execute effectively on your product marketing strategy , marketing and sales need to operate as one unit.
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