Martech

JUNE 15, 2023

Pegasystems, as it was then known, added customer decisioning, CRM and CX capabilities in the 2010s. Originally, Pega used AI to power case management in the BPM space. “We provide this architecture where we can centrally manage your gen AI,” explained van der Putten. What do they mean for marketers.

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User-Generated Customer Journey CRM Shipping 102

Martech

JUNE 8, 2023

Capabilities for marketers We asked Jay Wilder, VP of product marketing for Marketing Cloud, to dive deeper into some of the coming capabilities. “One area within marketing that marketers like myself would really lean into would be around segmentation — being able to work with data more easily,” he said.

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Customer Journey User-Generated Shipping CMO 94

Duct Tape Marketing

JUNE 1, 2023

Strategies For Successful Product Launches written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mary Sheehan In this episode of the Duct Tape Marketing Podcast , I interview Mary Sheehan. Key Takeaway: Timing is crucial in product launches, especially in companies with diverse teams.

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Product Whitepaper Product Marketing Management 60

Hubspot Marketing

APRIL 2, 2024

HubSpot The HubSpot CRM platform is comprised of five products: Marketing Hub, Sales Hub, Service Hub, Content Hub, and Operations Hub. Dividing the information into clearly marked tabs and sections is a great way to make the information manageable for your users. Ready to look at some of the best pricing pages online?

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Price User-Generated Shipping CRM 97

Unbounce

MARCH 12, 2024

When you look at it from the ecommerce angle, there’s another fundamental difference between these two types of products. Selling physical products involves a whole host of responsibilities including inventory management, shipping, handling, and the occasional wrestling match with bubble wrap.

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Product eCommerce eBook Shipping 59

CXL

MAY 27, 2022

You can then organize this data in a CRM to pick up on key words, like “podcast” or “colleague.”. Why are buyer personas ‘built’ through internal workshops, rather than ‘discovered’ through qualitative interview and quantitative survey research?” – James Dornan-Pipe, product marketing consultant [via Building Momentum ].

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User-Generated Whitepaper eBook CRM 103

Unbounce

OCTOBER 24, 2023

If your customer service isn’t tops, this will affect how users view your product. Marketing SaaS means being able to clearly explain what your product does and how it will improve your customers’ lives (whether at home or at work). Return on investment (ROI): Calculate the return on marketing investment for specific campaigns.

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Marketing Strategy Product Marketing Marketers 52