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Salesforce’s Spring 2024 release includes Einstein-powered AI features

Martech

Salesforce’s Spring 2024 release brings new features to help brands elevate performance built on the foundation of data, AI, CRM and trust. Not only can customers choose different shipping addresses, but they can also select various shipping methods for each location too. Let’s dig into it.

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6 integrations to get more from your social media management platform

Sprout Social

We heard many of our customers’ challenges around integrating with social media management tools and took notes. Lead management & CRM. Q: How do you currently manage incoming leads from social media? How do you connect existing customers in your CRM to their social profiles?

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20 Effective Ways to Automate and Grow Your Business

Hubspot Marketing

Upload contact data to a CRM for a centralized database. To automate your customer information, you can use a CRM as a centralized database, and sync contact data between apps to automatically make updates as soon as anything changes on a customer account. Better calendar management. Implement a task management system.

CRM 135
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AI-powered martech releases and news: Feb. 8

Martech

And now, here are this week’s releases: ZoomInfo’s ZoomInfo Copilot is an AI-powered solution that unifies a company’s go-to-market data, including CRM data and ZoomInfo’s data. 10Web’s AI Ecommerce website builder provides online store creation, optimization and management with artificial intelligence.

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9 Marketing Automation Best Practices

Hubspot Marketing

Make sure your marketing automation system integrates well with your CRM. If you are running your marketing analysis like a big ship that takes forever to turn, then you're going to miss out on incremental opportunities. Mapping your lead flow is the key to creating a simple process that doesn't require a large team to manage.

CRM 87
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HubSpot’s August 2023 releases: The manager’s guide

Martech

The tool is now available on the mobile devices that many social media managers use to do their work. Companies with multiple sales pipelines can experience greater forecasting accuracy now that HubSpot allows users to manage goals and forecasts across all pipelines. with reply management and inbox connectivity.

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9 effective customer retention strategies that work in 2021

Sprout Social

Here’s another example from Sweetwater, which manages to ask for a review while also coming across as a personalized message. Instead, take advantage of your marketing tools like your CRM or social media management tools like Sprout’s Smart Inbox to keep tabs on notifications and @mentions from social. Any guarantees?

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