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Real-world insights from deploying custom GPTs for GTM

Martech

It requires both a strategy to revamp your new buyer journey and building real AI proficiency inside your marketing org — a skillset that’s becoming a career-defining edge in B2B marketing roles. What does AI-powered marketing actually look like in practice? What didn’t: It couldn’t manage the nuances across tools.

Customer 112
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5 best CRMs for private equity businesses in 2025

Hubspot Marketing

The CRM needs of private equity firms are fundamentally different from those of traditional sales-driven organizations. In an industry where deal flow, relationship intelligence, and portfolio performance are critical, private equity professionals require a CRM beyond simple contact management.

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Trustpilot vs Google Reviews: What’s Best for Your Business?

SocialPilot

Trustpilot: Structured, Scalable, and Proactive With Trustpilot, you can actively collect reviews through email, SMS, or by connecting to your CRM or e-commerce tools – but these features come with paid plans. Google Business Profiles are highly visible but lack native marketing or benchmarking features.

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The Ultimate List of Types of Marketing [40 and Counting]

Hubspot Marketing

Like many of the people who work in the industry, digital marketing was born in the 1990s. Back then, email was the age of most college graduates , AT&T launched the first banner ad , and the CRM industry was just starting to thrive. Native Marketing.

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16 marketing automation platforms your organization should consider

Martech

They also integrate seamlessly with many third-party CRM and other point solutions to offer extended capabilities. Social campaigns enable marketers to reach existing segments in social channels or to expand to reach new contacts that resemble existing profiles. Artificial intelligence is used throughout the Acoustic Marketing Cloud.