Use Insider

DECEMBER 16, 2023

As digital marketing has evolved, so have our targeting capabilities. Modern marketing tools let you target customers based not only on characteristics and channel-specific behaviors but also on interactions across the entire customer journey. Customer journey builder (Architect). And many others.

Customer 103

Customer eCommerce Customer Journey User-Generated 103

Marketing Insider Group

NOVEMBER 18, 2020

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2020. Have a Formal Marketing Plan. Partner with a Marketing Agency. Have a Formal Marketing Plan.

Marketing Strategy 143

Marketing Strategy Finance Marketing Marketers 143

Martech

MARCH 10, 2022

Buyer personas are a semi-fictional representation of your ICP, based on market research and existing customer data. Account-based marketing: A snapshot. Account-based marketing, or ABM, is a B2B marketing strategy that aligns sales and marketing efforts to focus on high-value accounts. Why use them?

Inbound Marketing 104

Inbound Marketing Marketing Marketers Direct Mail 104

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Spend 10% of Revenue on Marketing. Create a Brand Identity.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Martech

MARCH 15, 2022

For example, when my agency helped the Shark Tank company, Plated, scale to $100M in revenue in just 18 months, and then exit, you have to understand they had a team of 15 marketers who were struggling with customer acquisition(!), That narrative is the same as classic B2B customer journey mapping.

Branding 143

Branding Transform Customer Acquisition Customer 143

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Spend 10% of Revenue on Marketing. Create a Brand Identity.

Marketing Strategy 8

Marketing Strategy Marketing Marketers Whitepaper 8