Martech

FEBRUARY 19, 2024

Customer segmentation: Utilize data analytics to segment customers based on demographics, behavior, and preferences. This helps in targeting specific customer groups with personalized marketing campaigns and offers. Customer churn prediction: Use data analytics to identify patterns and indicators of customer churn.

Customer Acquisition 93

Customer Acquisition Analytics Customer Key Performance Indicator 93

Hubspot Marketing

APRIL 5, 2023

The ultimate goal of B2B demand generation is remaining top of mind while your potential customers are not in a buying cycle — so that whenever the need arises, your product or service is immediately considered for purchase. Demand generation marketing is about educating your audience with no expectation in return.

Inbound Marketing 126

Inbound Marketing Whitepaper Real Estate Non-Profit 126

Customers.ai

JANUARY 26, 2024

It’s a visual marketing automation tool makes it easy to design personalized customer experiences that capture and convert. Autopilot allows users to: Customize journeys based on audience behavior. Generate reports about customer journey progress and more. How do analytics tools enhance B2B marketing?

CRM 111

CRM User-Generated Analytics Marketing 111