Search Engine Land

JANUARY 16, 2024

2024 is all about strategic growth marketing focused on building real customer loyalty. Leading brands know the most valuable customers aren’t one-time buyers, but passionate fans who provide recurring revenue. Revenue: Build a customer loyalty program Question: How can I increase customer lifetime value?

Customer 101

Customer Customer loyalty User-Generated Traditional Marketing 101

Backlinko

MAY 14, 2024

Examples: Become the market leader in the industry Double revenue within 12 months Improve brand reputation and customer loyalty Create Specific and Measurable Marketing Goals Once you’ve set your objectives, brainstorm marketing goals to help achieve them. Like white papers and case studies. And provide the best ROI.

PR 102

PR Customer loyalty User-Generated Marketing 102

Marketing Insider Group

AUGUST 30, 2019

The management team expects marketing to lower customer acquisition costs. With 42% of B2B buyers using mobile specifically to do research for business purchases, it’s alarming that more than two thirds (67%) of respondents in this study reported their content — including emails and ebooks – to not be optimized for mobile devices.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Marketing Insider Group

FEBRUARY 13, 2023

Whitepapers, Ebooks & Infographics. Consider offering whitepapers, Ebooks and infographics in downloadable forms to demonstrate value and engage your audience. Clearly, sharing personalized messages consistently is likely to deliver a positive experience and increase customer loyalty.

B2C 113

B2C Whitepaper Marketing Marketers 113

Marketing Insider Group

FEBRUARY 8, 2021

Content that informs potential customers about what the service can do for them can help. Blog posts, videos, and other types of content that enable existing customers to get the most out of their SaaS investment, too, are valuable ways to ensure customer loyalty and referrals. Content Marketing Builds Brand Awareness.

Content Marketing 126

Content Marketing Whitepaper Marketing Marketers 126

Marketing Insider Group

AUGUST 30, 2019

The management team expects marketing to lower customer acquisition costs. With 42% of B2B buyers using mobile specifically to do research for business purchases, it’s alarming that more than two thirds (67%) of respondents in this study reported their content — including emails and ebooks – to not be optimized for mobile devices.

Marketing Strategy 8

Marketing Strategy Marketing Marketers Whitepaper 8