Search Engine Land

JANUARY 16, 2024

Find out where your ideal customers hang out and what types of content are most likely to bring them to your brand with a cross-platform lead generation content marketing experiment. Tactic: Lead magnets, promos, contests, giveaways, challenges, influencer partnerships.

Customer 98

Customer Customer loyalty User-Generated Traditional Marketing 98

Rock Content

APRIL 21, 2020

Content marketing keeps this customer engaged with your brand and allows the availability of various types of after-sales content, such as newsletters, which reinforce long-term loyalty. Reduces Customer Acquisition Cost (CAC). CAC is a metric that points out the value you invest in marketing and sales to get a new customer.

Content Marketing 52

Content Marketing Whitepaper eBook Non-Profit 52

Marketing Insider Group

FEBRUARY 13, 2023

Whitepapers, Ebooks & Infographics. Consider offering whitepapers, Ebooks and infographics in downloadable forms to demonstrate value and engage your audience. Create Personalized Content Consistently Beating out the competition is much easier when you create a memorable customer experience.

B2C 120

B2C Whitepaper Marketing Marketers 120

Rock Content

APRIL 15, 2024

Examples include, but are not limited to, blog posts, how-to videos, case studies, ebooks, and whitepapers. Customer acquisition cost Check and analyze your campaign performance often, and tweak your approach as needed.

Marketing Strategy 52

Marketing Strategy Content Marketing Thought Leadership Key Performance Indicator 52

Rock Content

JUNE 9, 2020

The most used are: infographics ; quizzes ; ebooks ; white papers ; calculators ; landing pages ; contests; videos. Interactive and personalized content generates positive impacts on the accuracy of the calculation of some metrics , such as Customer Acquisition Cost (CAC) and Lifetime Value (LTV).

Whitepaper 83

Whitepaper User-Generated Customer Acquisition eBook 83

Search Engine Land

JANUARY 17, 2024

A consistent brand narrative across every touchpoint on every relevant platform enhances the customer acquisition funnel. PDF guides or whitepapers) that provide in-depth analysis and explanations that serve users seeking comprehensive knowledge or solutions. What audience you serve. Downloads (i.e.,

SEO 118

SEO Branding Entertainment Communications 118

Marketing Insider Group

FEBRUARY 8, 2021

Fleshing out those thoughts in blog posts, white papers, and ebooks can start turning heads your brand’s way. Use current events that impact your target customers’ industries to extend your reach even further. Use content marketing to place yourself and your expertise on the leading edge of your industry.

Content Marketing 133

Content Marketing Whitepaper Marketing Marketers 133

CXL

MAY 27, 2022

an ebook); Then you blast them with sales messaging (e.g., However, due to B2B market saturation, customer acquisition costs are rising ; this digital marketing strategy of giving a little and getting a lot no longer works. Using this metric on your white papers, case studies, and videos is setting yourself up to fail.

User-Generated 103

User-Generated Whitepaper eBook CRM 103

Marketing Insider Group

AUGUST 30, 2019

The management team expects marketing to lower customer acquisition costs. With 42% of B2B buyers using mobile specifically to do research for business purchases, it’s alarming that more than two thirds (67%) of respondents in this study reported their content — including emails and ebooks – to not be optimized for mobile devices.

Marketing Strategy 8

Marketing Strategy Marketing Marketers Whitepaper 8

Hubspot Marketing

AUGUST 9, 2018

Growth marketing takes into account the fact that retention is a major factor of growth and therefore prioritizes both customer success and customer acquisition. Growth marketing (or hacking) is a relatively new term and refers to marketing that targets the entire funnel — not just the top few tiers. Content Marketer.

PR 123

PR Marketing Marketers Non-Profit 123

Hubspot Marketing

JUNE 26, 2018

Two thirds of customers have made a purchase as a direct result of an email marketing message. When it comes to customer acquisition, email is 40X more effective than Facebook and Twitter combined. Here are a few types of lead magnets you could create: Ebook. Whitepaper. Infographic. Report or Study.

Email Marketing 145

Email Marketing Real Estate Marketing Marketers 145

Hubspot Marketing

JANUARY 7, 2024

Growth marketing takes into account the fact that retention is a major factor of growth and so it prioritizes both customer success and customer acquisition. Content like blogs, ebooks, white papers, and guides are critical components of a solid inbound marketing strategy, and content marketers are the people who create them.

Copywriting 100

Copywriting CMO PR Social Media Marketing 100

Rock Content

JULY 28, 2020

Until recently, this strategy included mostly static materials, such as ebooks and blog posts. Ebooks, infographics, and blog posts are valuable for educating consumers because they bring a lot of information. On the other hand, there is content that can be turned interactive, such as ebooks and infographics. Made with Ion.

Marketing Strategy 72

Marketing Strategy Content Marketing eBook Whitepaper 72

Backlinko

MAY 14, 2024

Like white papers and case studies. These insights help you create content in a variety of formats, like: Blog posts Video marketing Infographics Case studies Ebooks Podcasts Diversifying your content gives you more chances to engage different segments. Including ebooks, checklists, and discount codes.

PR 103

PR Customer loyalty User-Generated Marketing 103