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Best CDP for eCommerce: How it works, benefits, and examples

Use Insider

Unify data from any online or offline source Insider’s Integration Hub enables you to connect to and gather information from 100+ popular data sources across categories like eCommerce, marketing automation, ads, analytics, and many more. Widely used email marketing and customer loyalty tools, like Yotpo, Voucherify, and Mailchimp.

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Personalized marketing: What it is, benefits & real-life examples

Use Insider

Personalizing customers’ experiences shows that you understand their preferences and interests. Higher customer loyalty, retention, and lifetime value (LTV). For more details on CDPs and their importance, check out our guide on how CDPs help marketing teams drive growth and efficiency. #2

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16 marketing automation platforms your organization should consider

Martech

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.