Customer Acquisition Customer Marketing Event Marketing 
Hubspot Marketing
AUGUST 7, 2025
The actual job titles may change, but here are the roles I’d recommend at this phase: VP or Director of Marketing This role leads strategy, manages early hires, and aligns the team with business goals. They also tend to be the marketing decision-maker and the one held accountable for hitting metrics.
Martech
JUNE 3, 2022
” Rather than tailoring messages to individual customers, marketers in the B2B space are recognizing the need to adopt account-based strategies to resonate with groups of executive-level buying groups. “The other thing that you need to make ABM successful is tight marketing and sales alignment,” Britt said.
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Exposure Ninja
OCTOBER 16, 2023
This section includes some of the most common types of marketing. Event Marketing Event marketing is any marketing you do at events hosted by your business or someone else. Examples include sales stands, event sponsorships, online events and conferences.
Lusha
APRIL 18, 2021
They match your ideal customer profile (ICP). They have a lower customer acquisition cost . They respond well to your inbound and outbound marketing/sales messages. Case study #3 : Thomson Reuters’ event marketing strategy that achieved a 95% win rate. They have a longer, more complex sales cycle.
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