Marketing Insider Group

FEBRUARY 3, 2022

Back when I was in college, I learned that marketing is the art of convincing people to buy your stuff. In fact, if you google “what is marketing?” the first 4 search results define marketing as something that “persuades,” “promotes,” and “convinces” people to do something. Marketing Strategy vs Marketing plan.

Marketing Strategy 119

Marketing Strategy Marketing Marketers PR 119

Sprout Social

APRIL 6, 2023

Chatbots for marketing can maximize efficiency in your customer care strategy by increasing engagement and reducing friction in the customer journey, from customer acquisition to retention. Figure out what issues stop a user from converting to a customer. Do you have time to support it?

User-Generated 81

User-Generated Marketing Marketers Gen Z 81

Rock Content

JULY 28, 2020

This change is even more relevant if we consider generation Y — the millennials, born between 1980 and 1995, who are in the market dictating trends and influencing consumer behavior. Here at Rock Content, we have created a CAC (customer acquisition cost) to help marketers understand how much they spend acquiring new clients.

Marketing Strategy 72

Marketing Strategy Content Marketing eBook Whitepaper 72