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The ROI of personalization: How investing in the right software today delivers big returns tomorrow

Use Insider

From personalized email campaigns to customized product recommendations, personalization has become a vital aspect of modern marketing. 70% of millennials are frustrated with brands sending irrelevant emails. “10X ROI achieved with Insider’s Customer Data Experience Platform. Read the full review on G2.

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What Is a Marketing Strategy?

Marketing Insider Group

Your marketing strategy defines the vision for your marketing activities. This keeps all functions of your company and your marketing team focused on achieving your goals: reaching, converting and retaining profitable customers. Marketing Strategy vs Marketing plan. Step Two: Gather Your Audience Research.

Insiders

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The complete guide to chatbots for marketing

Sprout Social

Chatbots for marketing can maximize efficiency in your customer care strategy by increasing engagement and reducing friction in the customer journey, from customer acquisition to retention. Figure out what issues stop a user from converting to a customer.

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Interactive Content Guide: how to bring life to your Content Marketing strategy

Rock Content

This change is even more relevant if we consider generation Y — the millennials, born between 1980 and 1995, who are in the market dictating trends and influencing consumer behavior. Here at Rock Content, we have created a CAC (customer acquisition cost) to help marketers understand how much they spend acquiring new clients.