article thumbnail

Building Brand-Customer Relationships Through Marketing Automation

OnPassive Marketing

This data then can be used to make additional targeted marketing lists or even sold as “directories” in an attempt to expand your customer base. 2) Greater reach and engagement – Marketing automation can help businesses engage with a wider audience more effectively, resulting in increased brand loyalty and sales.

article thumbnail

Modern SEO: Packaging your brand and marketing for Google

Search Engine Land

Every team member must embody the brand in their roles, whether creating marketing materials or engaging with clients, for a cohesive representation of the brand as a business entity. A consistent brand narrative across every touchpoint on every relevant platform enhances the customer acquisition funnel. What audience you serve.

SEO 130