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What Is Demand Generation? [FAQs]

Hubspot Marketing

Demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services without trying to explicitly sell to them. Essentially, demand generation is a long-term, education-focused marketing strategy that prioritizes reaching and engaging “out of market” buyers.

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Important Marketing Terms You Should Know

Exposure Ninja

Traditional Marketing Traditional marketing is any marketing that takes place offline, for example, in newspapers, magazines, posters, flyers, billboards, TV, radio and at events. Outbound Marketing Outbound marketing is where you make first contact with consumers.

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Transcript of Focus on Existing Assets to Generate Better Marketing Results

Duct Tape Marketing

What I did was, I had … when I’ve done business development, I had developed this digital marketing scorecard essentially and I was doing business development. And then the third thing about the customer is to focus more on customer retention and growth and not so much on new customer acquisition.