article thumbnail

What Is Demand Generation? [FAQs]

Hubspot Marketing

Demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services without trying to explicitly sell to them. Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.

article thumbnail

Small Business Marketing: 6 Proven Strategies for More Reach

Backlinko

Offline Marketing Offline marketing allows you to connect with customers in a more personal and memorable way. This includes promoting your business through the following channels: Print Radio Billboards Direct mail Events Business cards Flyers Networking One effective strategy? It also exposes her brand to a new audience.

PR 103
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Important Marketing Terms You Should Know

Exposure Ninja

Examples include TV and radio adverts, telemarketing, direct mail and online ads. They may find you through a search on a search engine, content marketing, digital PR, email marketing, video marketing, social media marketing and more. Digital PR takes traditional public relations and translates it into digital form.

PR 52
article thumbnail

Transcript of Focus on Existing Assets to Generate Better Marketing Results

Duct Tape Marketing

Customer experience, again, is not something we should take for granted, because many companies are not doing it well, and the ones that do, do it well really profit by it. And then the third thing about the customer is to focus more on customer retention and growth and not so much on new customer acquisition.

article thumbnail

Inbound vs. Outbound Marketing

Duct Tape Marketing

Outbound marketing, also referred to as interruption marketing, involves getting your marketing message to the largest number of people possible through advertising, cold calling, direct mail and other aggressive techniques that interrupt people in their daily lives. The Price of Inbound vs. Outbound. Source: Social Media B2B ].