Rock Content

MAY 11, 2024

In Digital Marketing , there are few numbers more important than your Customer Acquisition Cost (CAC). The Customer Acquisition Cost is a benchmark number used to establish how effective your marketing efforts are and, therefore, is a very significant number to know by heart. How to Calculate CAC?

Customer Acquisition 52

Customer Acquisition Customer CRM Key Performance Indicator 52

Rock Content

JANUARY 20, 2021

In Digital Marketing , there are few numbers more important than your Customer Acquisition Cost (CAC). The Customer Acquisition Cost is a benchmark number used to establish how effective your marketing efforts are and, therefore, is a very important number to know by heart. How to calculate CAC?

Customer Acquisition 83

Customer Acquisition Customer Inbound Marketing CRM 83

Rock Content

MAY 13, 2020

If your company is interested in making business agreements and has a long-term purchase cycle, Outbound Marketing strategies may be a good investment. For that to happen, you need to understand what Digital Marketing is and its processes. What is Outbound Marketing. Outbound Marketing is an active prospecting process.

Outbound Marketing 90

Outbound Marketing Inbound Marketing Telemarketing Key Performance Indicator 90

Customers.ai

DECEMBER 4, 2023

Digital alternatives like sending cold emails and SMS messages can be just as (or much more) effective. Why is Outbound Marketing Important? If you rely mainly on inbound marketing, you’ll end up creating a lot of blog posts, social media posts, and other digital content to draw in prospects.

Outbound Marketing 106

Outbound Marketing Direct Mail Inbound Marketing Marketing 106

Lynton Web

NOVEMBER 9, 2023

Creating successful web and digital marketing campaigns requires a clear understanding of performance, trends, and opportunities. We view them not just as a document but as "a pulse check" — a method to quickly assess how things are performing and identify potential red flags before they get out of control.

Key Performance Indicator 59

Key Performance Indicator Customer Acquisition User-Generated eBook 59

Customers.ai

DECEMBER 4, 2023

Digital alternatives like sending cold emails and SMS messages can be just as (or much more) effective. Why is Outbound Marketing Important? If you rely mainly on inbound marketing, you’ll end up creating a lot of blog posts, social media posts, and other digital content to draw in prospects.

Outbound Marketing 52

Outbound Marketing Direct Mail Inbound Marketing Marketing 52

Rock Content

SEPTEMBER 20, 2023

Create a Roadmap for the Buyer’s Journey With inbound marketing , you first understand your target audience and then create your strategy to meet customer needs along the buyer’s journey. Outline Marketing Objectives and Track KPIs Establish key performance indicators (KPIs).

Marketing Strategy 73

Marketing Strategy Customer loyalty Key Performance Indicator Marketing 73