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24 questions to ask ABM vendors before signing the contract

Martech

Can we manage cross-channel campaigns (in all of our relevant channels) through the tool? Are native integrations with our CRM and/or marketing automation platform available, so we can utilize historical data? If not, is an API available for custom system integrations? clicks and content views)?

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Morgan DiGiorgio on Podcasts From The Printerverse with Deb Corn

DirectMail2.0

Transcript below) [0:00:04] DC: It takes the right skills and the right innovation to design and manage meaningful print marketing solutions. Welcome to Podcasts From the Printerverse, where we explore all facets of print and marketing that create stellar communications and sales opportunities for business success.

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16 marketing automation platforms your organization should consider

Martech

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.