Adobe Experience Cloud Blog
OCTOBER 13, 2015
Now, our friends to the north have made another important contribution, this time to the world of modern marketing. A new study commissioned by Canada Post explored how direct mail factors into the lives of today’s consumers and its influence on the purchase journey. Direct mail gets noticed. Direct mail persists.
Martech
NOVEMBER 27, 2023
But chances are, if you’re like most marketers, you’ve kept your focus primarily on how data flows from your marketing automation platform to your CRM. Are there certain types of contacts or accounts that should never be marketed to? Decide whether or not each label should sync to your marketing technologies.
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Martech
SEPTEMBER 24, 2021
A wide variety of ABM tools are available to automate and execute ABM strategies. These include tools that provide B2B data enrichment , AI-based predictive analytics and recommendations, interaction management (i.e., digital advertising, direct mail, websites, events and sales outreach), and ABM infrastructure and orchestration.
Martech
JULY 29, 2022
Can we manage cross-channel campaigns (in all of our relevant channels) through the tool? Are native integrations with our CRM and/or marketing automation platform available, so we can utilize historical data? Does the tool show where visitors came from (channel or campaign)? clicks and content views)?
Litmus
APRIL 13, 2021
While there are clear market share leaders in the email service provider (ESP) and marketing automation platform (MAP) industry, brands still have a long list to choose from. Respondents to Litmus’ 2020 State of Email survey mentioned more than 230 ESPs when asked which platforms they use to send marketing emails.
Litmus
JUNE 1, 2021
With tactile marketing automation, for example, you can use intent data to customize the content and timing of direct mail in real-time.”. Using text marketing, for example, gives marketers a lot of options to work with. Think about it in terms of crawling, walking and then running.
Adobe Experience Cloud Blog
JUNE 24, 2015
As marketers, we spend millions of dollars to reach prospects and turn them into customers. Whether it’s through online marketing , direct mail, or email blasts, we’re constantly trying to reach our target audiences. Empower Your Marketing Team With Authoritative Data . The Truth About Targeting.
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