Customer Acquisition Direct Mail Thought Leadership Whitepaper 
Hubspot Marketing
APRIL 5, 2023
The ultimate goal of B2B demand generation is remaining top of mind while your potential customers are not in a buying cycle — so that whenever the need arises, your product or service is immediately considered for purchase. Offline Media: Direct mail, NYC subway ads, etc. Gating content generates top of the funnel leads.
Martech
APRIL 15, 2022
If customers regularly see your firm as a source of top-quality industry content and thought-leadership, their trust in its products and services increases accordingly. This customer acquisition strategy focuses on delivering promotions — advertising, direct mail, content syndication, etc.
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