Marketing Insider Group

SEPTEMBER 2, 2020

Just think about where marketing sat five years ago. Siloed from other major departments, such as finance, technology, and HR, there was little collaboration or visualized long-term data to report on. That was marketing’s main function. CMOs need buy-in from major players to push the marketing agenda and be effective.

CMO 134

CMO Finance Key Performance Indicator Transform 134

Businesses Grow

FEBRUARY 6, 2023

So my gift to the world today is a straight-forward, non-technical, and short summary of non-obvious uses of ChatGPT for marketing. ChatGPT, the popular chatbot from OpenAI, is estimated to have reached 100 million monthly active users just two months after launch, making it the fastest-growing consumer application in history.

Customer Acquisition 145

Customer Acquisition User-Generated Marketing Marketers 145

Martech

FEBRUARY 25, 2022

Automated journey programs enables marketers to execute at scale automated, multi-step campaigns across the entire customer journey (email, SMS, mobile push, social, web). Lead capture, nurturing and scoring models deliver high-quality leads while decreasing customer acquisition costs. Product overview. Product overview.

Marketing Automation Platform 116

Marketing Automation Platform CRM Manufacturing B2C 116