Customer Acquisition Finance Marketing Automation Platform Product 
Use Insider
APRIL 17, 2023
For most brands in the market, personalization means the ability to recommend the right product to the right user. Brands typically rely on using historical and behavioral data to personalize the customer experience on-site with data-driven recommendations. But this doesn’t always make sense. Read the full review on G2.
Martech
JANUARY 25, 2022
It can also help them set goals and provide the product updates customers need. With so much sensitive information involved in finances, brands need tools that can safely handle customer data. Brands may have too few staff members available to handle the needs of a growing customer base.
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Rock Content
APRIL 27, 2020
According to Salesforce , 67% of marketing leaders state that they use a Marketing Automation platform. To answer this question, we show you some activities that your company can improve by implementing automation. With more time, you can organize your workflows to enhance employee efficiency and productivity.
Content Marketing Institute
NOVEMBER 27, 2018
Despite repeated proclamations about the demise of email, it continues to serve as the foundation for customer acquisition, communications, and support. In a B2B brand, the welcome email can move subscribers down the sales funnel by offering related content or a free product trial. Customer onboarding (intermediate).
Martech
FEBRUARY 25, 2022
With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.
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