Marketers must adapt to a changing world
Martech
AUGUST 13, 2024
For example, Chipotle’s customers used social media to complain about inconsistencies in portion sizes. Chipotle’s experience, four years ago with a food-poisoning crisis, almost certainly showed the company how to respond. Frito-Lay is noticing and adjusting to the fact that customers are no longer buying as many $6 chips.
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