Remove Customer Acquisition Remove Gen Z Remove Millennials Remove Pharmaceutical
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The B2B case for retention marketing: 7 key tactics

Martech

Millennials and Gen Z are rapidly entering the B2B buying group. Dig deeper: Humanizing B2B: The key to better customer experience 3. Penetration marketing Viewing customer acquisition as an expense or an investment, it follows that profitability emerges only with customer retention.

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