Unbounce

MAY 15, 2024

More blog posts by Josh Gallant Understanding CRO metrics and KPIs In truth, CRO metrics and key performance indicators (KPIs) can be a fairly broad bucket. Customer acquisition cost (CAC) Customer acquisition cost is similar to CPA but broader.

Non-Profit 59

Non-Profit Customer Acquisition User-Generated eCommerce 59

Use Insider

NOVEMBER 8, 2023

Thanks to Architect, Slazenger’s team was able to engage shoppers with personalized messaging about products they’d shown interest in. Slazenger’s team was able to lean on the power of AI and customer data to deliver the right cart abandonments messages to the right customer segments at the right times across web push, email, and SMS.

Personalized Marketing 52

Personalized Marketing Customer Journey User-Generated Marketing 52

CXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1.

Analytics 88

Analytics Key Performance Indicator Non-Profit Customer Acquisition 88