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The ROI of personalization: How investing in the right software today delivers big returns tomorrow

Use Insider

From personalized email campaigns to customized product recommendations, personalization has become a vital aspect of modern marketing. 70% of millennials are frustrated with brands sending irrelevant emails. And the numbers don’t lie: 71% of consumers feel frustrated when a shopping experience is impersonal.

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Why we care about B2B marketing: A guide for marketers

Martech

New features are making marketing automation platforms more powerful than ever. Learn about trends and capabilities of marketing automation software in the latest edition of this MarTech Intelligence Report. As buyers become more willing to access digital spaces, marketers must make the most of their potential.

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