Martech
FEBRUARY 7, 2024
Here’s a hypothetical example: The marketing team for an athletic footwear company wants to better target millennials in an upcoming campaign for a new style of running shoes. Part of the marketing strategy is to launch co-branded ads with retailers. They’ve previously targeted Gen X but want to reach a younger audience.
Martech
MAY 13, 2022
Marketing automation platforms and tools: Marketing automation platforms like Adobe Marketing Cloud and SharpSpring often have mobile marketing features built in. If you’re looking for a way to reach a larger audience and grow your business, mobile marketing is worth considering.
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Adobe Experience Cloud Blog
AUGUST 18, 2016
And the importance of mobile will only accelerate as mobile-first millennials become more financially independent. So how can marketers seize this opportunity? The evolution of consumer devices and marketing automation platforms has implications on roles across the organization, from marketing to finance to strategy to engineering.
Adobe Experience Cloud Blog
JUNE 6, 2018
To measure the necessary metrics for this goal, use a marketing automation platform or set up custom campaign tracking in Google Analytics. For example, run three separate Facebook ads: one targeted to Baby Boomers, one to Gen Xers, and one to Millennials. Measuring Success with Digital Marketing Analytics.
Use Insider
APRIL 17, 2023
From personalized email campaigns to customized product recommendations, personalization has become a vital aspect of modern marketing. 70% of millennials are frustrated with brands sending irrelevant emails. And the numbers don’t lie: 71% of consumers feel frustrated when a shopping experience is impersonal.
CXL
MAY 27, 2022
may still prove valuable for certain audiences, they continue to lose relevance as millennials and Gen Z make up an increasing size of the buying population. Instead, concentrate on new media formats (podcasts, streaming platforms, and online publications like TechCrunch ) with existing audiences relevant to your vertical.
Adobe Experience Cloud Blog
JUNE 9, 2016
On top of this, a majority of today’s higher education students are millennials, which means that they’re interacting (and expect to interact) with institutions across channels, devices, time zones, and geographies—all of which are disconnected touchpoints without the right tools to tie them together.
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