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Demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services without trying to explicitly sell to them. Essentially, demand generation is a long-term, education-focused marketing strategy that prioritizes reaching and engaging “out of market” buyers.
And that's brand development, brand power, customeracquisition, message clarity, market expansion, sales enablement, so marketing and sales working together and product marketing or product innovation. Do we go after a newmarket? Yeah, I had to find a new niche. Do we just make more products?
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