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Using data analytics for customer acquisition: Best of the MarTechBot

Martech

Customer segmentation: Utilize data analytics to segment customers based on demographics, behavior, and preferences. This helps in targeting specific customer groups with personalized marketing campaigns and offers. Here are four key goals along with simple actions that your marketing department can take: 1.

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Driving growth through data: Optimizing the retention stage

Martech

Customer demographics and purchase history to understand our customers’ preferences and behaviors, as well as to: Understand customers’ preferences and behaviors to deliver targeted marketing campaigns. Dig deeper: Using data analytics for customer acquisition: Best of the MarTechBot Get MarTech!

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Email Marketing for Hotels — How to Get It Right

Hubspot Marketing

The hospitality industry faces a number of obstacles and opportunities in regard to marketing, with one of the greatest puzzles being email marketing. From budget accommodations offering a port in a storm to luxury hotels offering bucket-list experiences, hotels have a lot to gain by leveraging email marketing successfully.

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Give Your Marketing A Makeover

Digital Marketer

The goal soon becomes maintaining your regular customers while constantly growing the brand. Turn to salon marketing ! Ensuring outreach and retention happens through targeted marketing and market-focused thinking. This provides an endless list of what your customers expect. Delete your generic email blasts.

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Predictive marketing: Everything you need to know

Use Insider

Predictive marketing is the practice of analyzing customer data to predict future behaviors and preferences. It relies on AI and machine learning and enables businesses to create targeted, relevant, and personalized marketing strategies. You can find the complete case study on our website. #3

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What Is B2B Marketing?

Marketing Insider Group

Without the use of data in your marketing strategy, you’re more likely to waste marketing dollars and lose loyal customers. By gathering data about customers, analyzing data for trends, categorizing your audience and creating targeted marketing campaigns, you can maximize your marketing efforts and resources.

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