Customer Acquisition, Product Marketing and Succession Management

Product Marketing Management Challenges in E-Commerce

OnPassive Marketing

AUGUST 25, 2022

Product marketing management is a broad term that many companies are still grappling with. In the E-commerce industry, it can be tough to know what your customer experience should be or how you should react to their feedback. Why Is Product Marketing Management Important In E-Commerce?

Product Marketing

Product Marketing Management Product Customer Acquisition

How High-Performing Companies Use North Star Metrics In Practice

CXL

JULY 21, 2022

This number can grow, but if all your new MAUs are free users, you’re not achieving your conversion and paid customer acquisition goals. Marketing will need to focus on lead generation (new MQLs), and customer success will need to drive retention and feature adoption. Customer acquisition cost (CAC).

Customer Acquisition

Customer Acquisition User-Generated Price Promotion

Marketing Pro Pulse

Product Marketing Management Challenges in E-Commerce

How High-Performing Companies Use North Star Metrics In Practice

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