Adobe Experience Cloud Blog

FEBRUARY 28, 2017

Once a customer is fully adopted (and happy), this is when you can begin to think about selling additional products or services. Cross-sell marketing shouldn’t be something you think of only when you have a new feature or product to announce. So you’ve gotten your customer to successfully adopt your product.

Customer Marketing 131

Customer Marketing Customer Thought Leadership Marketing 131

Adobe Experience Cloud Blog

JULY 3, 2018

When talking about customer lifecycle marketing, we need to take into consideration the main stages that take a buyer from the first acquaintance with your product or service through purchase, loyalty, and retention. Customer Lifecycle Stages. Such information will help measure customer loyalty.

Customer 134

Customer Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

JUNE 11, 2014

All of this data should be utilized to keep marketers informed about customer behaviors and context within their “customer journey.”. organizations interact with customers and prospects in five or more channels. Build Deep, Enduring Relationships with Customers Over Time. What do you think?

Digital Marketing 134

Digital Marketing Customer Journey CRM Retail 134

Adobe Experience Cloud Blog

JUNE 21, 2019

For B2B and B2C marketers, the goal is to track, manage, and provide engaging experiences throughout the customer journey. If done well, that can lead to winning—also known as accelerated buy cycles, reduced marketing costs, increased customer loyalty, and increased revenue. Where we are today .

B2C 133

B2C Customer Journey Customer loyalty Thought Leadership 133

Adobe Experience Cloud Blog

NOVEMBER 20, 2019

A strong customer advocacy strategy embedded within your content marketing strategy can combine with your digital marketing efforts, as well as leveraging the power of MarTech. Let’s take a look at four ways you can tap into the power of your customer base and grow your business. Co-Speaking.

Customer 134

Customer Customer Journey Thought Leadership PR 134

Adobe Experience Cloud Blog

NOVEMBER 20, 2019

A strong customer advocacy strategy embedded within your content marketing strategy can combine with your digital marketing efforts, as well as leveraging the power of MarTech. Let’s take a look at four ways you can tap into the power of your customer base and grow your business. Co-Speaking.

Customer 54

Customer Customer Journey Thought Leadership PR 54