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The autonomous marketing revolution: Navigating the new frontier of brand engagement by Wunderkind

Search Engine Land

Print, television, direct mail, telemarketing — these all have their place in brand marketing, but consumers of all ages, all incomes and all genders are now digital creatures. The linear “customer journeys,” developed mostly by marketers themselves, will die a quick death. But AI has changed that forever.

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The autonomous marketing revolution: Navigating the new frontier of brand engagement by Wunderkind

Martech

Print, television, direct mail, telemarketing — these all have their place in brand marketing, but consumers of all ages, all incomes and all genders are now digital creatures. The linear “customer journeys,” developed mostly by marketers themselves, will die a quick death. But AI has changed that forever.

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Delivering episode 34: Shazad Beharry on going email first in an omnichannel world

Litmus

So I would load the dialer, do analytics, make sure all the agents had what they needed in terms of business operations and as we all know from the past, the laws around telemarketing got pretty strict so I saw the need for a different channel in marketing. So we run customer marketing program in terms of email, direct mail and SMS.

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Important Marketing Terms You Should Know

Exposure Ninja

Examples include TV and radio adverts, telemarketing, direct mail and online ads. Customer Journey The customer journey is a consumer’s entire journey with your brand, before and after purchase. Outbound Marketing Outbound marketing is where you make first contact with consumers.

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