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The marketer’s guide to customer journey orchestration

Use Insider

Complex omnichannel customer journeysCustomer journey’ refers to the path that takes a shopper from: Not knowing a product > Purchasing > Becoming a loyal customer It lays out all touchpoints that your customer may have with your brand before, during, and after the experience of that product.

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Why the media industry embraces martech transformation to win over consumers

Martech

Once primarily marketed to kids, especially males, the demographic is shifting, and up to 45% of gamers are female, with a median age of 33. To solve these challenges, leading companies are embracing martech transformations to reduce complexity, streamline operations and inspire innovation. The name of the game is personalization.

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Why the media industry embraces martech transformation to win over consumers

Search Engine Land

Once primarily marketed to kids, especially males, the demographic is shifting, and up to 45% of gamers are female, with a median age of 33. To solve these challenges, leading companies are embracing martech transformations to reduce complexity, streamline operations and inspire innovation. The name of the game is personalization.

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17 Marketing Trends You Need to Know for 2022

Marketing Insider Group

From personalized messaging that helps them solve problems to make a buying decision to a customer-focused culture throughout their customer journey, an experience that delivers quality across all channels is more likely to earn their business. Strategic Marketing Transformation.