Customer Journey Management Pharmaceutical Place 
Martech
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said Cesar Brea, partner at global management consulting firm Bain & Company. And a lot of this complexity made it difficult to manage the communications and the priorities at a time when they really needed to be nimble.”. Knowing your ultimate destination will tell you the core elements you have to have in place, she added.
Search Engine Land
SEPTEMBER 12, 2023
Even the most traditional PPC manager can’t deny it anymore: Performance Max can do amazing things. Rather than placing ads in specific inventory types – like search results or product listings – Performance Max allows advertisers to upload all types of assets and access all of Google’s ad placements from one campaign.
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