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Planning a merger or acquisition? Don’t forget social media

Sprout Social

M&A can be complicated, but having a structure and plan in place ensures you set your company and your social media team up for success. They need time to coordinate with the other company’s team and get a plan in place—it is not a simple process. The risks of excluding social from your M&A strategy.

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The B2B case for retention marketing: 7 key tactics

Martech

They have also been trained in concepts like customer management, LTV and the financial value of loyalty. At last, marketing professionals are slowly getting involved in customer management and customer experience, adding value to areas like customer success and account management.

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How to Perfect Your Resume Headline (+Examples)

Hubspot Marketing

Picture this: A busy hiring manager is sifting through dozens, if not hundreds, of resumes. A resume headline, or a resume title or summary, is a brief, eye-catching phrase placed at the top of your resume, right below your name and contact information. Headlines save time for the hiring manager. Headlines grab attention.

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When it comes to marketing technology, ends come before means

Martech

said Cesar Brea, partner at global management consulting firm Bain & Company. And a lot of this complexity made it difficult to manage the communications and the priorities at a time when they really needed to be nimble.”. Knowing your ultimate destination will tell you the core elements you have to have in place, she added.

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7 risks of not prioritizing social media governance

Sprout Social

Anyone who manages their company’s social media for a living operates every day in fear of being the one at the helm when the company Twitter account is hacked. It is about as exciting to most social media managers as getting a tooth pulled. It is about as exciting to most social media managers as getting a tooth pulled.

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How to Prepare for A Job in Digital Marketing and E-commerce [Google Certification]

Hubspot Marketing

Within those specialties, you can become an expert in SEO for real estate platforms, a pharmaceutical content strategist, or an e-commerce performance marketer. A good place to start is the Google Digital Marketing & E-commerce Certificate. Get A Certificate. Why should you specialize in e-commerce marketing?

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Google Performance Max: Everything you need to know

Search Engine Land

Even the most traditional PPC manager can’t deny it anymore: Performance Max can do amazing things. Rather than placing ads in specific inventory types – like search results or product listings – Performance Max allows advertisers to upload all types of assets and access all of Google’s ad placements from one campaign.

eCommerce 140