Search Engine Land

AUGUST 8, 2023

To set the metrics that matter, you need to revisit our search strategy by: Defining and understanding your audience. Channel research. Building your customer journey map. They’ll use their language, plan their customer journeys and base many decisions on assumptions. They help: Identify trends.

SEO 88

SEO Customer Journey PR CRM 88

Search Engine Land

FEBRUARY 16, 2023

We haven’t yet arrived at a place where SEO clearly informs every part of the business like: PR. Marketing Sales. Most organizations have marketing and sales teams – even small businesses with limited resources, but SEO is not as mainstream. Get the daily newsletter search marketers rely on.

SEO 98

SEO PR Key Performance Indicator Communications 98

Marketing Insider Group

FEBRUARY 5, 2024

(Statistica) Image Source: Statistica The top organic search result is 10 times more likely to receive a click compared to the 10th result. Backlinko) 84% of search engine users turn to Google three or more times daily. Oberlo) Google holds almost 85% of the total global search market. billion by 2026.

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87