Customer Journey Market Segmentation Marketing Automation Platform Product 
Use Insider
DECEMBER 16, 2023
For eCommerce, these sources are often content management systems (CMSs), analytics solutions, loyalty platforms, point-of-sale (PoS) devices, channel-specific marketing tools, and customer service platforms. Customer journey analytics. Predictive marketing.
Use Insider
NOVEMBER 8, 2023
Higher customer loyalty, retention, and lifetime value (LTV). Personalization lets you deliver relevant messaging, content, and product recommendations through the entire customer lifecycle, which is vital for retaining customers in the long term. Which products, services, categories, or attributes interest them.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adobe Experience Cloud Blog
AUGUST 24, 2016
If you’re not marketing additional products or services to existing customers, you’re missing out on low-hanging fruit. To thrive and succeed in today’s competitive environment, you need to incorporate cross-sell and upsell into your marketing strategy to reap the full benefits of your hard-won customers.
Adobe Experience Cloud Blog
JANUARY 27, 2016
This step entails looking across all the attributes of your current and future customers, and finding ways to slice and dice your full prospect universe into easy to describe, easy to target profiles. To be successful, especially with predictive-driven marketing, you need effective techniques to segment and target these groups.
Martech
FEBRUARY 25, 2022
With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.
Expert insights. Personalized for you.
52 
Let's personalize your content