Customer loyalty, Customer Marketing and Marketing Mix

5 suggestions for moving beyond MQL

Martech

MAY 2, 2025

Accept the uncertainty of customer readiness Your sales team may want only to talk to customers who are at least 80% through their buying process, but you won’t be able to consistently locate these with certainty. Variability is due to the complexity of customer markets and has little to do with the quality of your efforts.

Non-Profit

Non-Profit Customer Journey Energy Customer loyalty

The 4 Cs of Social Media

Marketing Insider Group

SEPTEMBER 15, 2010

While none of those ideas are bad at all, I have found it helpful to use the following 4 Cs to guide marketers on the journey to successful social media marketing. They are: Customers: something that is missing from many social media plans is the focus on customers. And once you have a customer, you need to keep them.

Whitepaper

Whitepaper Telemarketing Customer loyalty Social Media Marketing

Marketing Pro Pulse

5 suggestions for moving beyond MQL

The 4 Cs of Social Media

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