Customer loyalty, Customer Marketing and Performance Marketing

5 suggestions for moving beyond MQL

Martech

MAY 2, 2025

Accept the uncertainty of customer readiness Your sales team may want only to talk to customers who are at least 80% through their buying process, but you won’t be able to consistently locate these with certainty. Variability is due to the complexity of customer markets and has little to do with the quality of your efforts.

Non-Profit

Non-Profit Customer Journey Energy Customer loyalty

Key marketing lessons from startup to scale-up

Martech

JULY 30, 2024

Social media marketing is essential for both startups and large corporations. Platforms such as Facebook, Instagram, LinkedIn and X offer valuable opportunities to engage with audiences, build brand awareness and foster customer loyalty. Email marketing is a powerful method for nurturing leads and converting them into customers.

CRM

CRM Marketing Marketers Customer loyalty

Marketing Pro Pulse

5 suggestions for moving beyond MQL

Key marketing lessons from startup to scale-up

Webinars

Stay Connected