Remove Customer loyalty Remove Customer Marketing Remove Promotion Remove Succession Management
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Hiring a Customer Marketing Manager? Look for These Backgrounds

Base.ai

If you’re having trouble finding someone with “Customer Marketing Manager” as their previous job title, try looking for the following: Loyalty Manager Often found in the B2C world, Loyalty Managers are responsible for cross-functional collaboration, customer satisfaction, and building and rewarding customer loyalty.

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What is customer experience and why does it matter?

Martech

Surveys can give you insight into factors like customer satisfaction scores (CSAT) and Net Promoter Scores (NPS). CSAT surveys measure customers’ satisfaction with the product or service they receive from you. Talk to customer-facing staff. The aim is to promote greater customer satisfaction, loyalty, and advocacy.

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