Remove Customer loyalty Remove Digital Marketing Remove Market Segmentation Remove New Technology
article thumbnail

The marketer’s guide to customer journey orchestration

Use Insider

To keep up with changes in customer behaviors and maximize ongoing sales, brands should move from traditional customer journey marketing to the customer loyalty loop. These milestones determine your customer lifecycle stage segments.

article thumbnail

16 marketing automation platforms your organization should consider

Martech

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Seamless content management with automatic application of metadata tags to digital marketing assets. Target customers. Target customers.