Martech

AUGUST 15, 2023

His interests range from fintech through digital transformation and customer experience with a focus on CDPs. Ideas to Kickstart Your Marketing” LinkedIn: David M Wallace (2.6K He’s currently director of customer marketing and thought leadership at enterprise CDP Treasure Data. He is the author of “76.5

Transform 90

Transform Thought Leadership Health Analytics 90

Martech

JUNE 3, 2022

” Rather than tailoring messages to individual customers, marketers in the B2B space are recognizing the need to adopt account-based strategies to resonate with groups of executive-level buying groups. “The other thing that you need to make ABM successful is tight marketing and sales alignment,” Britt said.

Direct Mail 105

Direct Mail Customer Acquisition Marketing Marketers 105

Adobe Experience Cloud Blog

MAY 15, 2015

Similarly, the growth of marketing technologies has completely changed how organizations can efficiently deliver engagement marketing to prospects and customers. Building the Ultimate Marketing Machine: Citrix’s Story of Transformation. The invention of the chainsaw crushed Paul Bunyan’s tree chopping game.

Transform 134

Transform Thought Leadership Marketing Automation Platform Energy 134