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How to make sure you’re marketing to Gen Z the right way

Sprout Social

It’s also key that brands learn how to bridge the gap between Gen Z and other generations of customers, particularly millennials. And so while this list emphasizes tactics for marketing to Gen Z, many of these tips are fair game for millennials as well. Emphasize discounts and value in your marketing.

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These 7 Brands Take Personalized Marketing to a New Level

Hubspot Marketing

It was an effort to reach millennials , in which each bottle contained one of the most popular first names assigned to that generation. Even the best customized marketing becomes less personal, and definitely less desirable if it's carried out without the user's agreement. Source: ShareaCoke.com. The Example. The Example.

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The complete guide to chatbots for marketing

Sprout Social

The automated conversational flows built into their chat plugin simplified responses to inquiries about pricing, shipping and delivery times. As a result, customer interactions increased and so did customer satisfaction, helping BlendJet build trust with repeat customers and first-time buyers.