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What Is The Purpose of Customer Marketing In The Digital Era?

OnPassive Marketing

For many marketers, customer marketing is just as important as the product itself and is essential for ensuring your products are successful. However, with digital products such as websites and apps becoming more prevalent today, it is becoming harder to understand the purpose of customer marketing in the digital era.

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How to edge out your competition with market research

Sprout Social

Your customers’ behaviors today might be night-and-day from what they were a few years ago. According to CMO Council’s Loyalty That Lasts report, 43% of marketers note that they’re looking to build deeper, more personal relationships with customers. Where should I conduct market research? It’s timely.

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How to make sure you’re marketing to Gen Z the right way

Sprout Social

That’s why we put together this guide on marketing to Gen Z. 10 social strategies for marketing to Gen Z. Marketing to younger customers has historically been tricky. Marketing trends come and go. Perhaps that’s why humor and meme-centric social presences are so popular among the younger crowd.

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5 Marketing Predictions & How To Prepare For Them

Adobe Experience Cloud Blog

We were curious so we asked Marketo employees to take a moment to look forward and share their marketing predictions. So without further ado, here are five trends and predictions the Marketo marketing team identified for this year and how you can prepare for them: 1. but that percentage is growing fast.