Customer Marketing Marketing Plan New Markets Thought Leadership 
Marketing Insider Group
MAY 31, 2012
Marketing planning should start with the buyer journey! Focus on the Customer: I was so happy Meg Heuer (@ megheuer ) closed the summit with this key point. buyer journey is at the center of the new marketing ecosystem #sds12. content is the currency of marketing says @ jneeson and @ MarilynReap #sds12.
Adobe Experience Cloud Blog
APRIL 25, 2014
Be honest: between Excel, Google Calendars, your marketing automation platform, and good old fashioned whiteboards, how many “calendars” does your company currently consult? Does your demand generation team use one to map out email sends, while your customer marketing emails get mapped out on another? Modern Marketing'
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