Adobe Experience Cloud Blog

NOVEMBER 2, 2015

Holiday marketing can also help grow your pipeline into 2016 as it sets a solid foundation for sales and marketing plans as they head into the New Year. Holiday campaigns are a great way to nurture the deals in the pipeline that you want to close. This is also an effective way to spend any funds left over from your 2015 budget!

Customer Marketing 134

Customer Marketing Customer Thought Leadership Food 134

Adobe Experience Cloud Blog

MARCH 30, 2018

But what about customer success marketing? How much do you know about it, and how does it affect us as marketers? In this blog, I’ll cover what customer success marketing is and how it fits into your marketing plan. What is Customer Success Marketing?

Customer 134

Customer Transform Thought Leadership Health 134

Marketing Insider Group

MAY 31, 2012

Marketing planning should start with the buyer journey! Focus on the Customer: I was so happy Meg Heuer (@ megheuer ) closed the summit with this key point. Road to revenue starts with thought leadership – Symantec #Sds12. Marketing ROI is the most important issue driving change in marketing orgs.

Inbound Marketing 76

Inbound Marketing Education Thought Leadership B2C 76

Marketing Insider Group

FEBRUARY 3, 2022

Proof: How can you show the business that what you’re doing is winning customers? Pictures: Marketing is becoming increasingly more visual. POV: Setting yourself apart with a thought leadership strategy is important too. Any suggestions for some additional Marketing Ps? Why you need a marketing strategy?

Marketing Strategy 128

Marketing Strategy Marketing Marketers PR 128

Adobe Experience Cloud Blog

APRIL 25, 2014

Be honest: between Excel, Google Calendars, your marketing automation platform, and good old fashioned whiteboards, how many “calendars” does your company currently consult? Does your demand generation team use one to map out email sends, while your customer marketing emails get mapped out on another? Modern Marketing'

Marketing Automation Platform 132

Marketing Automation Platform eBook Thought Leadership Fashion 132

Adobe Experience Cloud Blog

JUNE 23, 2017

Analyst Relations interact with a decidedly different set of influencers, but they still fit the definition and should have a plan for ongoing engagement and relevant touchpoints. Customer marketing should always be involved. Your biggest, most impactful influencers are your very own customers.

Influencer Marketing 134

Influencer Marketing Thought Leadership eBook Management 134

Lusha

APRIL 18, 2021

They began implementing account-based marketing tactics such as creating custom marketing plans for their top accounts, finding out where they were in their buying cycle, and initiating regular communication to help them execute plans. .

Whitepaper 52

Whitepaper CRM Marketing Marketers 52