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These 7 Brands Take Personalized Marketing to a New Level

Hubspot Marketing

Knowing what those habits are, I learned during step four of the above, is a veritable goldmine for marketers. Creepy -- or great marketing? The article details exactly what that information and accompanying process look like, and why psychology makes it easier for marketers to customize the messages they send us.

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How Marketers Can Reach Peak Personalization in 2019

Adobe Experience Cloud Blog

If basic is all we aim for, we fail as marketers. That’s especially true when it comes to personalization. Today’s marketers must go the extra mile and shoot for peak personalization. Marketing automation systems enable you to take personalization from basic to brilliant. Data makes personalization possible.

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The Ultimate List of Types of Marketing [40 and Counting]

Hubspot Marketing

Like many of the people who work in the industry, digital marketing was born in the 1990s. Needless to say, marketing has evolved at breakneck speed since then, sprouting many more types of marketing. Some are definitely more effective and relevant than others, so read on to learn about the top types of marketing around today.

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Cosmetics marketing strategy and its post-pandemic evolution

Use Insider

The cosmetics and beauty industry has seen a sizable shift in customers’ buying patterns and methods. Even pre-pandemic, industry leaders were underprepared—the top 20 cosmetics and beauty brands held 90% market share in offline sales but only 14% share online (Nielsen’s “ The Future of Beauty ” Report, 2018). Read more about it here.

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How to Train Your ChatGPT — A Marketer’s Guide

Hubspot Marketing

Now, with a premium plan and hundreds of plugins to expand the tool’s capabilities, marketers have realized ChatGPT’s potential to become a high-functioning assistant to make life easy. We found the top five marketing use cases you can explore (and prompts to use): 1. ChatGPT can simplify this process.

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What is identity resolution and how are platforms adapting to privacy changes?

Martech

Identity resolution platforms enable marketers to “close the loop” of customer marketing, analytics and compliance with a comprehensive holistic view of activity across all of an organization’s customer touchpoints and channels. Why do marketers need identity resolution platforms?

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How AI Can Make Your Marketing Messages Stronger and Your Teams More Efficient

Litmus

By this point everyone knows that you’re supposed to be using AI in your marketing…. Simply put, every member of a modern marketing team can benefit from AI assistance. AI can take care of the time-consuming and monotonous parts of the job so your marketers can use their talents where they count most. but not everyone knows how.