Customer Marketing Product Marketing Promotion Thought Leadership 
Adobe Experience Cloud Blog
DECEMBER 4, 2018
Customer success reduces churn. What does product marketing do? Having built and led worldwide product marketing teams for over a decade, the question I most often got from employees across the business was, “what is it your team does again?”. Know the Customer. Keys to Knowing Your Customer.
Adobe Experience Cloud Blog
JUNE 3, 2015
Author: Dayna Rothman Most marketers know that sales and marketing alignment can be tough! A great way to build more alignment between the two functions is to staff your teams in a way that promotes collaboration and cross-functional goal setting.
Marketing Insider Group
JULY 14, 2020
The digital disruption of marketing is still in its infancy but has profoundly changed how brands connect with buyers. Most marketing is still stuck in traditional mindsets. Content marketing is the most critical aspect of modern marketing, and its focus is always on the customer. The world is chaotic.
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